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重磅官宣！玥瑪安防X天貓優(yōu)品攜手共創(chuàng)存量中的新增量！ 發(fā)布日期：2023-05-17 15:22:06瀏覽量：2079
面對國門的重開以及逐漸步入存量時代的催生底下，傳統(tǒng)零售增長邏輯開始失效，消費市場逐漸呈現(xiàn)疲軟，獲客成本節(jié)節(jié)攀升，線上紅利增量開始出現(xiàn)瓶頸。 下沉市場的重塑之路 明者因時而變，因時造勢。 自2023年啟篇以來，天貓在下沉市場聚焦用戶的生活場景開啟品牌、產品、服務及體驗的進階之路。率先以“品牌新矩陣、場景新布局、體驗新升級、零售新模式”四大策略，打開下沉市場的賦能思路。 對于步入“數(shù)字化、流量化與智造化”高階發(fā)展的玥瑪而言，下沉市場的發(fā)展無疑是“存量市場中的新增量點”。 線下經(jīng)濟終將要尋求與5G互聯(lián)共存、共贏的節(jié)點，這也是玥瑪攜手天貓優(yōu)品重塑下沉市場的初衷。   相輔相成下的探索突破 伴隨玥瑪安防在河南、山東、浙江的“高成長·筑未來|天貓優(yōu)品寶藏品牌暨高端廚熱峰會”逐一亮相，玥瑪借勢天貓優(yōu)品平臺實現(xiàn)優(yōu)質資源嫁接，激活下沉市場活力的新戰(zhàn)略初具雛形。 對于目前規(guī)模已突破數(shù)十億的智能安防產業(yè)，玥瑪安防的驚艷登場即使在350+品牌陣列中也相當吸睛，在活動現(xiàn)場頻頻引來大批參會觀眾圍觀討論。 此次玥瑪與天貓優(yōu)品的通力協(xié)作，以天貓優(yōu)品線下零售門店重新構建升級的“場”作為切入口，在互聯(lián)互通的“倉儲體系”配合下，將商品提前下沉至“離消費者最近”的區(qū)域，打造“人、貨、場”的組合引擎，大幅度提升物流速度，降低配貨成本，為實體門店帶來服務與流量的增值。   如今，河南、山東、浙江的強勢啟動僅僅只是玥瑪“天貓優(yōu)品”計劃的起點，在大有可為的下沉市場經(jīng)濟生態(tài)下，玥瑪將高效承接消費需求，為門店實體帶來一場劃時代的“數(shù)實革命”！
活動預告 天貓優(yōu)品高端家電博覽會 5月30日，“天貓優(yōu)品高端家電博覽會”將在中國·重慶隆重舉行！玥瑪安防在C8展位期待您的到來！  HAE分會場 粵海、廣西、江西、大西北、安徽、河南、山東等地陸續(xù)召開分會，在全國各地一起造浪領潮！
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